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a person who is very knowledgable and enthusiastic about an activity or subject. 


Mustafa Abbas

Founder/Managing Director

From owning, founding, and managing different businesses, Mustafa has become an expert for what works and what does not work in the local market. From being the exclusive agent for Bang & Olufsen, to owning/founding Chivalry: Gentlemen's Salon, founding a leather brand 35 Burgundy, Mustafa has personally faced and learnt about the difficulties of starting brands and businesses from scratch. He has in-depth knowledge of how the consumer reacts and what each brand needs specifically to be taken to the next level. Which is the reason he founded Aficionados, to help new quality businesses get the attention they deserve, and reach the relevant target.

Samantha Lian

Head of PR & Communications

Samantha has resided in the Middle East for most of her life and has over 10 years of experience in the PR and Communications industry. She has worked both agency and client side, and has supported a variety of lifestyle, luxury as well as corporate brands and businesses. Some of her specialities include strategic communications, influencer management, events and special media projects.

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