a person who is very knowledgable and enthusiastic about an activity or subject. 


Mustafa Abbas

Founder/Managing Director

From owning, founding, and managing different businesses, Mustafa has become an expert for what works and what does not work in the local market. From being the exclusive agent for Bang & Olufsen, to owning/founding Chivalry: Gentlemen's Salon, co-founding a leather brand 35 Burgundy, Mustafa has personally faced and learnt about the difficulties of starting brands and businesses from scratch. He has in-depth knowledge of how the consumer reacts and what each brand needs specifically to be taken to the next level. Which is the reason he founded Aficionados, to help new quality businesses get the attention they deserve, and reach the relevant target.

Rashmi Balani

Account Manager

Having dipped her hands in various industries from airlines, to fashion to comms, Rashmi's background is ideal for her line of work. She is a passionate and hard-working individual who not only has had first-hand experience, but continues to do extensive research on a daily basis about the different methods and executions of PR and Comms accordingly for each field.

Cindy Khayat

Communications Manager

Cindy is talented in multi-tasking and has had extensive experience in business development as well as project management. Being thorough and organized, Cindy's role as Communications Manager is fitting and most suitable. She has an expertise in understanding the client's needs and always delivers. She is passionate about different fields and loves to support brands with a message.

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3401, Prime Tower,

Business Bay, Dubai, UAE.

+9714-3312777 2020